Surf Safely with Web of Trust

A tool (or browser add-on) that I use on my PC’s, in addition to my normal security software, to help protect me when I am browsing the internet, is no other than Web of Trust (also referred to as “WOT”).

If you use Internet Explorer, Firefox, Chrome, Safari or Opera I highly recommend this installation. What it does is protect you from visiting web sites, when performing searches, that may be harmful by using a visual “traffic light simulated”  alert system.  If you see red (potential danger lurks ahead), if you see yellow (use caution) and green (go for it). In other words it is a visual rating system that is engineered to heighten your awareness of what sites are good and what sites could be bad. WOT shows the reputation of a website in terms of four components: Trustworthiness, Vendor reliability, Privacy, Child safety. I install this on any PC that I get my hands on.

I encourage you to watch the video below to see how it works and how you benefit from using the Web of Trust .

Web of Trust Video

You are probably wondering, “Who provides the ratings for all of these websites? AND “If this is a rating system, could not someone manipulate the ratings?”.

WOT’s unique tools are powered by our global community of millions of trustworthy users who have rated millions of websites based on their experiences. All websites’ reputation ratings in WOT are based on ratings from our users. WOT also uses information from numerous trusted sources, such as phishing and malware blacklists, to provide the WOT community with real time information.

When someone first hears about the concept behind WOT, their first objection is that someone could easily spam the system with tons of ratings and rate down their competitors or otherwise manipulate reputations, but that’s not true. In order to keep ratings more reliable, the system tracks each user’s rating behavior before deciding how much it trusts the user. WOT applies sophisticated algorithms to detect and eliminate any manipulation of reputation.

Like any security software there can be what is called “false positives”; however, from my experience this add-on tool is VERY ACCURATE and is a must for the everyday computer user.  You can learn more about the Web of Trust by clicking [ HERE ] .


jaanix post to jaanix

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6 thoughts on “Surf Safely with Web of Trust

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  1. Rick,
    My “fave feature” with WOT is its integration with my webmails (its “traffic signal” appears next to links people send me).

    But what I like best about it is it is so simple, any ‘skill level’ can instantly understand and use it.

    I highly recommend WOT, and install it on all my friend’s and family’s machines, and offer it as a free ‘value add’ to my clients. Yes, there are the occasional false positive (and people need to know that fact, so kudus to you for the mention), but WOT is IMHO a “must have” add on.


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